Let’s be honest, the goal of an open house is not necessarily to sell the property, but to gain new buyers for the agent.
I recently spoke to an agent in the Washington DC area about way she was doing open houses in certain neighborhoods. This would work perfect for the Pelican Landing community since so many homes and neighborhoods are connected. Organize and conduct a group open house and marvel at the results.
Typically open houses happen on Saturday’s between 2 and 4 p.m. They’re a hit or miss depending on how many people show up. Find agents that are listing properties within the same neighborhood and organize a group open house. Speak to the other agents about organizing one on a Saturday or Sunday afternoon and have the open houses all be around the same time.
In addition to having several open houses, have one agent create a postcard with a map pointing out all of the homes that are open for showing with easy and clear directions. Create even more buzz by putting an ad in the newspaper and speaking to local artisans, direct home buyers and sellers in the area and have one, two, or three booths set up at each home. This is a great way to expose local businesses and venders, share the load with other agents and expose your house or your client’s house at the same time.
This is a great way to connect with people in your community and with local businesses all while exposing your home or your client’s home to potential buyers and local clients. It’s also a great way to introduce people to the neighborhood and talk about some of the amenities and features the neighborhood has.